In 1947, in Rufina, a town in the province of Florence, Foresto Cammilli began his car rental business. With his FIAT 1100, he contributed to local public transportation. The concept of "tourism" didn't yet exist, and the small FIAT was primarily used for practical services, small emergencies, or for weddings. A few years later, the first bus (a FIAT 635) arrived; now the first trips could be made. The destinations were: the sea, which many had yet to see, nearby Florence, and places of religious worship.
With the arrival of his son Alberto, the business received a new boost. It was the 1970s, and Italians had learned to travel, ever further. Alberto recognized the potential of international tourism, and his buses, now three modern FIAT Padanes, increasingly reached European capitals, carrying not only Italians, but also the first American and Northern European tourists.
To capitalize on Florence's nascent tourism market, the company, now called CAMMILLI-BUS, moved its headquarters to Florence, where it established itself as a leading player in the sector.
In the 1990s, the third generation of the CAMMILLI family took over. Alessandro and Roberto, along with their father Alberto (Foresto had retired a few years earlier), founded SEFIR Società a Responsabilità Limitata, giving the company the modern and innovative feel we know today. It was so successful that in 2003, the headquarters needed to be relocated to a larger location.
Today SEFIR srl, owned by the Cammilli family, is a company that always looks forward, without ever forgetting everything it has learned over the previous 70 years
